If you want to improve your bounce rate, these 3 web design tips are for you!
If you are getting consistent website traffic but struggling to turn those visitors into customers, the problem may be your bounce rate. Bounce rate refers to the rate at which website visitors “bounce off” before converting. Your website should be the most important component of your digital marketing strategy. Therefore, a poor bounce rate can make all your other marketing efforts obsolete!
A number of web design issues can lead to a high bounce rate, including confusing website layouts, outdated aesthetics, or even just slow load times. We will address all of these issues and more so you can optimize your website to improve your bounce rate and maximize your conversions!
If you like the following web design tips, consider hiring one of our website design experts to make these changes for you!
If you want to improve your bounce rate, let us help you with these 16 web design tips:
1. Declutter your site for faster load times.
The first of our web design tips to massively improve your bounce rate is to speed up your site’s load time.
Let’s face it: we’ve all been there. Everyone has clicked off of a website in frustration because it just didn’t load fast enough. Sometimes we do this after a delay of just a few seconds. Ideally, your website should load within three seconds. Otherwise, you could be losing valuable customers!
The following web design tips can speed up your site’s load time and decrease your bounce rate:
- Truncate image files: images take up a lot of bandwidth, so one of the simplest ways to improve your website’s load time is to optimize your image sizes. In many cases, you can make image files smaller so that they consume less bandwidth without actually impacting the way the images appear on your site at all.
- Get rid of any plugins you do not use or need: every time someone clicks onto your website, it has to load all of your plugins. Having too many plugins can drastically slow down your load speed. We recommend removing or deactivating all plugins that are not 100% necessary.
- Use a web host that works for you: not all web hosts are the same. If your web host is slowing down your site, switch to a new one that can promise faster load times! It isn’t a good idea just to go with the most affordable web host since you can be losing a lot of money in the long run with a slow website. A quality web host is definitely a worthwhile investment!
2. Optimize your site for conversions.
When you optimize your website for conversions, you make it as simple as possible for visitors to get from your homepage to the thank you page. Any confusion along the way could tempt your future customers to click off of your website. We know you don’t want that!
Mapping out the user journey from the homepage to the end point of your main conversion goal can do wonders for improving your bounce rate. Test it out yourself, and enlist the help of others to make sure getting from point A to point B is as simple and clear as possible.
Some web design tips that can help optimize your site for conversions are to make primary conversion points big, bold, and above the fold. Of course, there is no actual “fold” on a web page, but “above the fold” refers to the area of the screen users do not have to scroll down to get to.
Conversion buttons should also have a very clear call to action. For example “shop now,” “add to cart,” or “contact us,” are great calls to action. Calls to action that are too vague or abstract are never a good choice.
Ideally, your website visitors should have to click as few times as possible to get what they want out of your website. If you have an ecommerce store, make it as seamless as possible for users to get from your homepage to their shopping cart.
If you’re providing a service and want more leads, make sure your lead box is the easiest thing to find on your website.
3. Use a visual hierarchy.
The idea of enhancing your website with an effective visual hierarchy goes hand in hand with the above point about optimizing your site for conversions. One of the more important web design tips we could give is to make sure the most important features of your website are also the most eye-catching.
The use of bold fonts, large text sizes, and bright colors can help create a visual hierarchy, showing website visitors through the use of clear visual cues what is more important and what is less important on your website.
Want an easy test to figure out if your visual hierarchy is effective? Try the squint test!
Step back from your computer screen and squint so the whole page is a blur. The only noticeable features will be the largest, boldest, and most colorful areas of the screen. Are those areas the ones you want people focusing on? If you answered yes, you’re on the right track!