It’s now as important — and sometimes even more so — to have a successful online presence than it is to have a successful offline presence. If someone does not like your company’s website, that’s the equivalent of a customer walking into your store, yelling out “yuck!” and then walking out and planning to never return again.
It’s safe to say that web design is a vital part of doing business nowadays. Even the smallest web design mistake can ruin the experience for your customers, which could end up costing you a significant amount of money.
One of the most important aspects of web design is actually making the site usable for the average user. Most customers who visit your webpage are not professional HTML coders, so they might need things simplified a little bit (which is fine).
Website speed can make or break your entire company. Despite the insane technology involved with connecting people to various pages all around the world, if the page doesn’t load within three to five seconds, users will go mad. They will likely exit your web page and never return, causing you to lose out on their potential business.
The look and feel of your page is just as important as the functionality. You only have 10 seconds to make an impression on a visitor and to let them know what they’ll get out of visiting your page. If they aren’t impressed within that time, they’ll leave. Don’t overdo it with color schemes and crazy images like the 1990s, just have simple, sharp and decent looking webpages.
Users are very picky. Even if your webpage is easily accessible, functions well, works quickly, and looks great, they still won’t be pleased unless you have compelling and engaging content on your site. Content marketing plays a major role in any company’s advertising campaign. People much prefer video content over written, which is why content video views have exceeded 50 billion views per month.
Nothing makes customers angrier than not being able to contact a business when they want to. Make sure that from every page on your site, your users are able to easily find your company’s contact information.
Every page on your site should work 100% of the time. In the event of an issue, however, you have to have some sort of 24-hour support system implemented to ensure that someone can immediately address the problem.
Wholly 48% of all users admit that if they visit a company’s webpage that doesn’t work on their mobile device, they take it as an indication that the business simply doesn’t care. It’s 2016 — just like your company should be online, your webpage should function on mobile devices.